We at Touchstone SEO Agency carry an in-depth Research for having a better understanding of our client’s goals. This is imperative before conducting any SEO implementations and it is the pillar that holds the entire campaign execution. We start the process by giving an in-depth SEO questionnaire to the client asking for all the basic requirements.
This is the research that we carry for better SEO understanding:

1.  Client’s Goals and Objectives
2.  Market & Target Audience Research for Strategy Creation
3.  Full Competitor Analysis
4.  High-Quality Keyword Research

There are many SEO metrics that can be analyzed to determine how well a website is performing. Some of the most important SEO metrics include web pageviews, organic search traffic, and backlinks.
Once the research work is done, Our SEO team sits together to have a proper understanding of all the client’s data as to where the client’s website stands both organically and geographically. For an SEO Agency before creating an SEO strategy, it is very important to have a look at the SEO metrics first so that we know where the loopholes are and what can be fixed for higher online visibility.

Below are some of the SEO metrics that we analyze before creating an SEO strategy:

1. Traffic Analysis: Because relevant traffic is what we work for, we analyze how and from where the traffic is coming.
2. Backlink Analysis: Analyzing the Quality of the backlinks, the source from where it is coming, and how it is helping in increasing the authoritativeness of the website.
3. Content Analysis: Finding and updating old content is looking for Content Duplicacy or thin content issues.
4. Competitor GAP Analysis: Take a closer look at competitors’ SEO metrics to understand what all SEO strategies are contributing to for better traffic and visibility.

Our SEO Agency brainstorms for innovative SEO Strategies that can be beneficial for our client’s long-term growth. We believe SEO is not a one-time thing. It is a process that keeps getting better if we work on the right website optimizations. A well-defined Advanced SEO strategy is what gets the clients high-quality leads and conversion-ready prospects.
After that, we identify the target audience as it is very important in building the right strategy. This makes it easy to research the keywords that the audience is searching for.
As a result, we segregate the audience on attributes like Demographics, Geographic location, pain points, income, etc.
Our SEO strategies are created after in-depth market research and analysis, ultimately leading to increased website visibility, online growth, and better SERP rankings.

Creating a well-defined SEO strategy is what takes us to the position that we deserve. After successfully creating a strategy for our client’s online growth, our SEO team gets going with all the optimizations.
Our Digital Marketing Agency works on all types of SEO optimizations like On-page SEO, Off-page SEO, Local SEO, Link Building, handling and creating online reviews, Reputation Management and etc. We carry the required optimizations for more enhanced growth of our client’s business. Our SEO Agency also keeps a regular check on the relevant metrics to see if we are heading in the right direction or if any modification is required in the SEO strategies.

Because Tracking is what keeps the SEO strategy intact. Therefore, Our SEO Agency provides you with all the information regarding goal completion and what is yet to be achieved. This helps us in knowing whether our efforts are working in the right direction or not.

Our SEO Company keeps track of the following metrics:

1. Organic traffic: How many users have come while searching for your business?
2. Keywords Ranking & SERP Positions: On what keywords your business is showing and how the targeted keywords are performing.
3. Engagements: How many interactions the user has done with your business
4. Goals: What goals are achieved and what is yet to be accomplished?
5. Conversion Rate: % of users who got converted.

For any SEO Agency, reporting is very important in SEO as it tells us whether the investments are paying off or not. In order to keep a track of all the details, we try to maintain a systematic SEO report showing the optimizations that we have worked on and all the technical issues that we have fixed. This gives the client a walk through our entire SEO process that we have performed.

Therefore, to sum it all up, our SEO Agency creates a Monthly Performance Report (MPR) that is transparent and easy to understand including the following parameters:

1. Date of Execution
2. Keyword Strategy
3. Google SERP Rankings
4. Full Traffic Source Insights
5. Clients Goals Achieved