Real estate ads are too old-fashioned and Google PPC is the future of Real Estate marketing. Real estate ads are expensive to create, send, and manage on multiple channels, not to mention they can’t be tracked easily. Google AdWords simplifies Real Estate advertising by providing a single channel for reaching potential homebuyers with relevant advertising. With all the advantages it offers over traditional Real Estate marketing, Google PPC is definitely worth exploring!
1. Optimize Quality Score
The Quality Score is a number between 1 and 10 that represents how relevant your ads, keywords, and landing pages are to a person searching on Google. Your Quality Score will influence your ad rank which in turn influences whether your ads appear at the top of the page or not, so optimizing it is very important!
Google evaluates several factors to determine your quality score. Some of these include:
Your historical click-through rate (CTR) Your historical ad spend and account budget The relevance of your keywords and the search terms they appear on How frequently people report seeing your ads and whether or not they actually click through to your site Whether or not you use relevant ad extensions that are specific to Real Estate
2. Allocate a Real Estate Budget
Advertising on Google is about bidding, so the amount you can afford to spend will determine which ads get shown and how often. Real estate advertising typically focuses on high-value homes, but when operating within a limited budget it’s important to maximize your reach by showing ads for less expensive homesas well. Allocating a Real Estate budget gives you control over the amount of exposure your ads get, so be generous!
3. Use Keywords That Are Relevant to Real Estate
When people search for Real Estate, they’re typically looking at homes they can rent or live in themselves. A few examples of common searches include:
“Homes for rent near me”
“Homes for sale in Bengaluru”
You can get a sense of what Real Estate keywords are popular by looking at the autocomplete suggestions that pop up after you start typing into Google’s search box. For example, when I started typing “homes for”, Google suggested I might be looking for “homes for sale near me” or “houses for sale in my area”. Keywords that are relevant to Real Estate will significantly reduce the chance of your ads being shown to people that aren’t interested in buying or renting homes.
4. Optimize your Ad Extensions
Ad extensions help your Real Estate ad stand out from the crowd by displaying relevant information directly in search results. The more you know about your competitors, the easier it will be to outsmart them and win at Google PPC! Here are a few extensions that Real Estate advertisers can use:
Address Extension: Show where your property is located.
Call Extension: Include a click-to-call button to make contacting you fast and easy.
Map Extension: If your Real Estate ad has an address, Google can show your map right in search results.
Reviews Extension: Display the number of relevant Google reviews that have been left for your business
5. Creatively Optimize for Mobile Platforms
As of July 2014, more Google searches were completed on mobile devices than desktop and Real Estate ads perform better when they’re shown on mobile devices. Real Estate advertisers should optimize their Real Estate ad campaigns for easy scrolling across screens and include keywords that people might type into search bars when using a phone or tablet.
6. Get Started with Remarketing
Real Estate Remarketing (also known as retargeting) is when you serve Real Estate ads to people that have already visited your website or used your mobile app. Real Estate remarketing can increase ROI by showing ads to people that are more likely to be in the market for Real Estate, but they might not know it yet! You can get Real Estate remarketing set up in just a few minutes by following the below steps:
Google Real Estate Remarketing Ad Extension Instructions
Create Real Estate ads that appear on multiple channels. Real estate advertising can be expensive, but Real Estate ads that are shown across Google Search, YouTube, and Display Network don’t need to be! Real Estate ads can be targeted to people searching Real Estate keywords on YouTube, Google Real Estate ads can be placed on Real Estate Networks like RealEstate.com or Real Tracs, and Real Estate ads can also appear across the Display Network.
7. Run Ads Through Google Display Networks for Cheaper LinkedIn Ads
Real Estate Real Estate ads can appear on RealEstate.com, RealTracs.com, and other Real Estate networks. Real estate ads are also available across the Google Display Network in content relevant to Real Estate, like blogs about design or home decorating.
Real estate ads are expensive to create, send, and manage on multiple channels, not to mention they can’t be tracked easily. Google AdWords simplifies Real Estate advertising by providing a single channel for reaching potential homebuyers with relevant advertising. With all the advantages it offers over traditional Real Estate marketing, Google PPC is definitely worth exploring! REALTORS® should explore every opportunity that will help them sell more homes as well. Allocating a Real Estate budget gives you control over the amount of exposure your ads get so be generous! 3 Tips To Sell More Homes By Leveraging The Power Of PPC: 1) Use keywords that are relevant to Real Estate 2) Optimize your Real Estate ads for mobile platforms 3) Get started with Real Estate remarketing
