If you work in SEO, you should be aware of the importance of Google My Business. Having accurate and up-to-date listings is important for getting new customers and being first in your local search results. But it’s also important to stay on top of all the changes and features that Google offers.
We are excited about the possibilities that SEO and digital marketing have in 2022. This includes Google My Business modifications in 2022. Keep reading to learn more so you can stay ahead of the competition.
What is Google My Business?
Google My Business is a free platform that lets businesses create their own Google My Business pages. These pages show up in search results. You can use Google Maps and local search to show where your company is located.
GMB lets you create a page for your business. This page includes all of the important information, like hours, contact info, website, ratings and more. It’s free to use, so it’s worth checking out. Plus, you can add news articles or calendar appointments.
Benefits of Google my Business (Google Business Profile)
Google My Business helps companies attract more consumers. It can specifically help companies in the following ways:
1) Let your customer find you
When you do an internet search, the results depend on your location. Your firm may show up in the search results based on where you are located. People can leave reviews for your firm when they see these local search results. Google My Business makes it easier for people to find out information about your business. This includes things like your hours, contact info, and addresses. The information is available on all different types of platforms.
2) Know how customers discover you
Google My Business is a free service that allows you to keep tabs on how consumers discover and interact with your business. You may monitor the number of searches for your company, incoming calls, and navigation queries. You can also look at a sales page’s clicks and impressions to see who your buyers are, where they’re coming from, and what pictures are popular.
3) Google My Business tool can help you improve your SEO.
SEO, or search engine optimization, is the process of making your website rank higher in search engine results. This is done by increasing the number of people who visit your website through organic search, as well as improving other ranking factors. Having a Google My Business page is one of the most important things you can do for your business’s local SEO. This will allow customers to see your exact location and also visit your website. In other words, having a Google My Business page will increase the visibility of your website.
What’s changing in 2022?
There are some changes you need to make to your Google My Business account by 2022. These are the changes announced by Google in 2022:
1) Revise your company’s description to make it more accurate.
Since COVID-19 has started, our company has been having a lot of trouble processing transactions. For example, some products have been unavailable. It is also a good idea to tell people about any precautionary measures we are taking. For example, we might be delivering additional services to the neighbourhood or implementing new hygiene procedures in our stores.
Make sure that your company’s Google My Business profile is up to date and informative. If you have not created one, you are missing out on a great way to show up in search engine results. You can also customize your Facebook page to improve it. You just need to put in some effort and have some skills. You will then be able to see the improvements right away.
2) Google My Business is known as Google Business Profile
It’s not the first time Google has attempted to change its free listing tool name. They continued using Google My Business until 2014 before moving twice. It has been with me since then. They now have various strategies in place. The name was changed to Google Business Profile.
3) There will be no more GMB mobile app.
Google is getting rid of their GMB mobile app. This means that people will be able to make updates to their business listing on Searches and Maps directly. So it’s not simply a rebranding, but a complete restructure of GMB – and possibly GBP – with everything from business names to Google My Business. Even if the name survives for a few years, certain features will endure in the long run.
4) New API will be introduced
Google My Business API will stop working on April 30, 2022. Google is replacing it with new APIs. You will need to replace your old APIs with the new ones in the next few weeks.
The Google My Business API sunsetting schedule, which lists all of the Google My Business APIs that will be retired on April 30, can be found on Google. Google has said that the current endpoints will be deprecated and finally retired. The deprecated status means that the API version will continue working as it is supposed to, but it will not get any new features or hotfixes. However, Google has said that they will only do limited maintenance on it. This was one of the most prominent announcements about Google Business Profile New Features.
Conclusion
We hope this article will help you understand how Google my business will change in 2022. Make sure that your company’s Google my business profile is up to date and informative. If you haven’t created one, you’re losing out on a great way to appear in search engine results. The website is very customizable. You can change it every day to show updates. If you want to make the website better, you need to try hard and use your skills. You will see the difference right away.
